The Three C’s of Strategies

Making music is your passion, but the pandemic didn’t let you go on stage. How can being on social media give you an advantage that the stage did? Here are a few tips to get you started.

If you landed on this blog wondering what the word “Strategy” has to do with music, then you are at the right place.

Most people think that being a recording artist is all about being on stage, being in a recording booth, and touring radios. While that is all true, today’s digital age allow us artists to fast-track the awareness for our music by so much more. Back only twenty years ago, social media was not popular enough to reach millions of people by the push of a button.

However, today’s situation is much different. Social media platforms have become very “busy” with so much content and complicated algorithyms that creating strategies for your music is necessary, now more than ever.

Alright, enough history, here it is: The Three C’s of Strategies

First up is content. What is content and why is it so important?

Content is the media (images and videos) that you post on your social media accounts. In order to get in front of other accounts on your fans’ timeline, your content has to be creative, relevant to your caption, and provide value to your fans.

Photo by Alexas Fotos on

But what does that mean? Let me give you an example. Say you don’t really know what to post and decide to post an inspirational quote that you live by. A wrong move would be to post a picture of the quote and write nothing in your caption. A better move would be to post a candid picture or selfie of you and write the quote in your caption.

Pictures of people are far more attractive than words on a plain background and bonus points if it’s a selfie!

Second, is consistentcy. Lots of people ask me how many times should they post per week. There is no right answer! I know, I was shocked too. The most important is to be consistent when you post and here’s a tip: the more you post the more your brand awareness increases. You could post once or seven times a week; it doesn’t matter as long as your content is constantly engaging.

Photo by Dominika Roseclay on

The last “C” is clarity. Now, let’s be clear about something (pun intended), I don’t mean the quality of your images, although that is certainly important. I mean that people have to know and cleary identify who you are. What do you stand for? Who are your influences? What is your purpose? Answering these questions about yourself will help you identify where you stand compared to others in your industry and what gives you an advantage.

And that’s it! The three C’s of any strategy works for both corporate companies and recording artists. Believe it or not, you are a product and you are trying to sell your music in world full of talented artists.

If you want to learn more about what I do as a marketing consultant, specifically for recording artists, check out my agency’s website here!

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